Last night, Mercia Distillery had the honour of hosting an exclusive launch party for a very special bespoke gin, crafted in partnership with the renowned band, These Wicked Rivers. The event took place at the picturesque Bishton Hall in Rugeley, offering an intimate setting for fans and gin enthusiasts alike.
These Wicked Rivers, known for their soul-stirring melodies and profound lyrics, brought an additional layer of excitement to the event by performing acoustic versions of their top songs. It was a unique blend of musical artistry and culinary craftsmanship, setting the stage for the unveiling of the gin that has been months in the making.
The collaboration between Mercia Distillery and These Wicked Rivers was born out of a shared passion for excellence and uniqueness. The distillery, nestled in the heart of Bishton Hall, is renowned for its commitment to quality and innovation. This bespoke gin is no exception, embodying a perfect balance of citrus and woody notes that have already captivated the hearts of fans and critics alike.
Julie, a fan from Gloucester, expressed her delight at the launch, describing the gin as having “a perfect balance of citrus and woody notes.” This sentiment was echoed by many attendees, who were not only treated to an unforgettable musical experience but also the opportunity to taste a gin that truly stands out in the crowded market of spirits.
The event underscored the potential for brands to collaborate with artists to create products that are not just consumables, but experiences. This bespoke gin is not just a testament to the distillery’s expertise but also to the creative spirit of These Wicked Rivers. It’s a celebration of art, music, and craftsmanship.
As more brands explore the world of bespoke spirits, the collaboration between Mercia Distillery and These Wicked Rivers sets a high bar. It demonstrates how partnerships between brands and artists can lead to innovative products that resonate with consumers on a deeper level.
For those interested in experiencing this unique gin for themselves, it is now available for purchase. Join us in celebrating this remarkable collaboration and the fusion of two art forms into a singular, exquisite experience.